Tamarack Aerospace is a rapidly growing company of engineers, inventors, and aviators that is changing the way the world flies. The company's goal is to provide real-world step-change advancement in aerospace efficiency technology. Their unique technology is an active winglet that can be added to business, military, and commercial aircrafts to increase performance and reduce fuel consumption.
Tamarack Aerospace came to Good & Gold with the ambition of redesigning a website that translates their technology well and gives the sense of a modern and innovative firm. They also needed some help in streamlining their content and restructuring it so that information is easy to find and the user flow is improved. As part of our work, we also did a slight rebranding by choosing a modern font and refining their color palette.
The work was done in agency by Good & Gold.
PRINCIPAL CREATIVE: Rachel Ritchie
PROJECT MANAGER: Katie Vaughan
DEVELOPER: Kyle Bacon
DESIGNER: Lucie Courtes
The Tamarack Aerospace website needed to feel modern, minimalist, and innovative. We wanted the overall look to be clean, simple, and confident, allowing the focus to fall on the disruptive technology and potential of the company’s Active Winglets.
The website was launched in June 2021 and we are already seeing some great results. The conversion rate increased to 905%! The client is pleased. with their new innovative website. Visitors feel wowed by dynamic features like 3D animations and subtle interactions, positioning Tamarack as a leading aviation technology company and industry thought leader—the Tesla of the skies.