Tamarack Aerospace is a rapidly growing team of engineers, inventors, and aviators that are changing the way the world flies. The company's goal is to provide real-world step-change advancement in aerospace efficiency technology. Their unique technology is an active winglet that can be added to business, military, and commercial aircrafts to increase performance and reduce fuel consumption.
Tamarack Aerospace came to Good & Gold with the ambition of redesigning their website to translate their technology well and give the sense of a modern and innovative firm. They also needed some help in streamlining and restructuring their content so information is easy to find and user flow is improved. As part of our work, we also did a slight rebrand by choosing a modern font and refining their color palette.
The Tamarack Aerospace website needed to feel modern, minimalist, and innovative. We wanted the overall look to be clean, simple, and confident, allowing the focus to fall on the disruptive technology and potential of the company’s Active Winglets.
The website launched in June 2021 and we are seeing great results. The conversion rate increased 905%! The client is pleased with their new innovative website. Visitors feel wowed by dynamic features like 3D animations and subtle interactions positioning Tamarack as a leading aviation technology company and industry thought leader—the Tesla of the skies.
© Lucie Courtès 2023 - Designer