Branding & Packaging
Prana Village is a multiple-acre park in the French Countryside. There, you can walk along the lake, practice yoga, re-energize your mind with meditation, eat delicious homemade vegetarian food AND eat the local and organic honey. This is only recently that PranaVillage decided to create their own honey and sell it, like a tasty memory, to their clients.
I was thrilled to work on this project as it required me to add some illustrations. We agreed on a natural look and feel, incorporating some leaves illustration and keeping the lettering modern and minimalist. The illustration was traced on Procreate and the design of the label was created with Illustrator.
We wanted a packaging that reflects the serein, natural, and grounded feel you have when you go visit the Prana Village. I was inspired by hand-drawn illustrations with a clean and minimalist style. Finally, it was important to make the label look elevated and precious as the honey is uniquely made and only in small-batches,
© Lucie Courtès 2022 - Designer