Design treatments

Maser Films

Maser Films is a movie production company run by Andy Maser. They specialize in producing story-driven cinematic commercials, documentaries, and branded films. Every time a new movie project pops up, Andy has to sell his vision to the brand, and he uses a custom deck to describe the direction.

Andy hired me for three projects: US Bank, United Way, and Keen.

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The projects

The work was mainly focused on finding the right images to illustrate the ideas expressed in the text, laying out text and images, playing with typography and using the white space wisely. It was also important to educate myself around the movie industry and learn about the standards when designing design treatments. These three projects had extremely short deadlines: 3 days max to get everything done! 

These three projects were a success and Andy got to work with these major brands.

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