Allium Financial Advisor was founded in 2016 in Portland, OR. The team not only helps you navigate your financial life, they also are real life partners and look at the full picture. The Allium Financial team accounts for all life’s layers.
Allium Financial was looking to redesign their website and brand to bring the warmth and welcoming feel that you experience in-office. Their previous site was outdated and didn't clearly inform users of the essence of Allium: being a true life partner. We put lots of effort into creating a sitemap that communicates a clear hierarchy and layout each service with its specific details. As part of our efforts, we also updated Allium's brand by creating a new color palette and pairing two new typefaces.
The work was done in agency by Good & Gold.
PRINCIPAL CREATIVE: Rachel Ritchie
PROJECT MANAGER: Katie Vaughan
DEVELOPER: Kyle Bacon
DESIGNER: Lucie Courtes
The Allium Financial website needed to feel modern, warm, and elegant—a true extension of the in-office experience, where visitors feel right at home. We wanted the creative direction to enhance the core values of Allium in an effort to make users feel both comfortable and empowered when visiting the website.
The website launched in September 2021 and the client is pleased with the end result. Visitors feel impressed and encouraged by clear and concise content, welcoming design, and delightful interactions, creating a boutique feel that positions Allium as the Northwest’s most valued financial life management firm.