As part of their 2020 digital advertising initiatives, Adpearance needed to redesign their web banners for their local auto-dealership clients. I worked with more than 10 different brands from Ford to Toyota or Land Rover. Of course, I had to follow the brand guidelines of each auto brand which sometimes could completely change the layout of an ad. It was a fun project to work on as I was provided with awesome high-resolution imagery that I was free to play with to make the ads attractive. My goal was to create something new, noticeable, recognizable, and convincing without comprising the brands. All the ads part of this project were static and designed with Photoshop.
© Lucie Courtès 2023 - Designer